Learn How to Scale Your eCommerce Campaigns

Specially Designed For eCommerce Specialists, Internet Marketers and Marketing Executives, Small Business Owners and Current/Aspiring Entrepreneurs

In this workshop, you will learn a series of advanced eCommerce strategies to help you scale your eCommerce campaigns.

This workshop equips you to become an eCommerce strategist in your organization. It is designed for marketing teams in large organizations, and also suitable for small businesses and entrepreneurs.

This hands-on workshop will introduce you to a plethora of advanced skillsets: adopt social media marketing strategies to boost eCommerce traffic and sales, conversion strategies for eCommerce, drop-shipping strategies to add to your product range, eCommerce management tools, designing lead magnets, apply funnel marketing techniques, and many more!

In short, you will get to experience an advanced perspective on what it takes to excel as an eCommerce strategist. This course is structured using spiral learning and social learning methodologies, and embedded with case studies, facilitation, games, and experiential learning systems.

You will get to learn from an experienced digital transformation expert who has scaled businesses to 6-figures and more in annual income. He was a national public speaking champion, and who have coached top corporate leaders and executives in over 40 countries. Therefore, this workshop is designed to give your great exposure for enhanced performance.

Objective

This workshop is split into seven major objectives:

1. Learn Advanced eCommerce Strategies
2. Deploy Content Marketing Strategies For eCommerce
3. Utilize Funnel Marketing Strategies For eCommerce
4. Adopt Facebook Marketing Strategies For eCommerce
5. Understand Video Marketing Strategies for eCommerce
6. Implement eCommerce Customer Engagement Techniques
7. Analyze eCommerce Case Studies

Outline

Segment 1: Advanced eCommerce Strategies

1. Strategies to engage online customers
2. Powerful techniques to boost your sales and conversions
3. Methods used to generate traffic and leads into your eCommerce stores
4. Use social media marketing techniques to boost eCommerce traffic and sales
5. Drop-shipping strategies to add to your product range
6. eCommerce management tools you can use

Segment 2: Content Marketing Strategies For eCommerce

1. Use content marketing strategies to boost eCommerce traffic and sales
2. Proven Headline techniques to generate captivating headlines
3. Article-writing techniques to generate amazing content to wow your readers
4. Use powerful social media marketing techniques to promote your website

Segment 3: Funnel Marketing Strategies For eCommerce

1. Learn to design your perfect lead magnet
2. Create landing pages that converts successfully
3. Learn different types of funnel marketing strategies
4. Use multiple forms of online partnerships to boost sales

Segment 4: Facebook Marketing Strategies For eCommerce

1. Learn how to use Facebook Live for your business
2. Build communities through Facebook Groups
3. Learn how to launch profitable Facebook Ads
4. Gain a deep understanding of the different Ad formats
5. Master Facebook Analytics to track your campaigns
6. For Advanced Learners: Learn how to set up Facebook Pixels (Optional)

Segment 5: Video Marketing Strategies for eCommerce

1. Why Video Marketing is a must-have
2. Video Marketing tools you can use to create videos
3. YouTube marketing fundamentals

Segment 6: eCommerce Customer Engagement Techniques

1. Proven strategies to engage customers online
2. How to communicate with online customers

Segment 7: eCommerce Case Studies

1. Case Studies: Learn about the latest eCommerce trends globally
2. Case Studies: Learn about the latest eCommerce strategies adopted by local companies
3. Case Studies: How to boost conversion rates in eCommerce Stores

Bonus Segment: Practical Exercises For eCommerce (Optional)

1. Learn how to set up your first eCommerce store

Who should attend

Internet marketers, social media specialists, internet campaign strategist, executives supporting social media marketing functions, entrepreneurs, and people who want to

1. Learn a lifelong skill
2. Become an effective internet marketer
3. Demonstrate internet marketing competencies
4. Enhance performance in the workplace
5. Build multiple streams of income for their organization
6. Grow the brand reputation for their organization
7. Enhance the reach, impressions and influence of social media assets

Methodology

The workshop will also be conducted in an interactive manner, infused with practical exercises, and embedded in spiral learning curriculum design methodology and in-class social learning systems. This allows for maximum engagement with students throughout the lesson.

Modes of instruction include:

1. Case Studies
2. Discussions
3. Facilitations
4. Fun Quizzes
5. Pair Work
6. Group Work
7. Stimulative Games

Testimonial

We are more than impressed with Kwan Hong. He is imparting so many great practical tips to do better in the business world. He articulates extremely well and instantly grabs the audience’s attention. They get quickly engaged and show such eagerness to learn from him. I will add my title in this note to formalise our reference to this very great orator.
Penny Radcliffe - Senior Learning and Development Manager, Phillip Securities Pte Ltd

I had the privilege of engaging Kwan Hong as a speaker for several roadshows conducted across Singapore in order to promote Career & Education and outreach. Kwan Hong is passionate, humble, friendly, and a very engaging public speaker, even with such challenging crowds as boisterous participants. I would definitely recommend him as a speaker or event MC, to say nothing of his many other talents.
Ryan O'Connor - Conference Producer, Informa Exhibitions

Kwan Hong carried out his trainings responsibly and professionally, by preparing himself well on the subject matter beforehand. During the workshops, he was able to engage the participants, encourage participation, and deliver the materials comprehensively. Many participants enjoyed themselves, and gave positive feedback on the workshops.
Jacob Tan - Director, Ko’Ach Enrichment Pte Ltd

The participants were all engaged by Kwan Hong's style of teaching, and he was able to tailor his presentation to suit the group dynamics & language abilities of the participants. Overall, a very experienced trainer effective in his delivery! I hope to work with you again!
Ms Low Yi Juan - Program Manager, Architects of Life

Dr Tan is an award winning speaker both in the national and international speaking arena. His commitment and dedication to the learning outcomes of his students have been absolutely impressive. His content delivery skills are astounding, his style engaging, and his facilitation skills dynamic. He is able to hold and captivate the attention of his audience for long hours at a stretch. He has captivated audiences in Singapore, China, Nepal, Vietnam Thailand, Maldives, and the USA. His workshops are filled with exciting elements and activities that provide deep-rooted engagements and lots of learning outcomes. Such is a noteworthy skill worthy of praise.
Muhammad Anwar Ali - International Speaker and Executive Coach

Many thanks for your charisma and inspiring sharing last Wednesday at AIA on the above subject. It is inspiring to learn from you, which I believed that is so much more we can learn from you. My take away are the elements required to craft great stories. I will work on it for my sales. Truly appreciate your generosity to share your power point slides with us for our reference and learning.  Wishing all the best in your noble career of inspiring others.
David Low - Financial Services Consultant, AIA Singapore Private Limited

Dr. Tan Kwan Hong's Profile

• International Speaker to 420,000+ People from 800+ Organizations in 40+ Countries
• Singapore Champion Public Speaker For 2017, 2-Time Singapore First Runner-Up
• PhD, MSc (Finance), MSc (HR), M.Ed., MMTM, MIT, MPM, PGDBA, GDTD, SDBA, BSc. (Economics), Distinguished Toastmaster (DTM)
• ACTA Certified, MOE accredited, Google Certified Educator, Microsoft Education Expert Award Winner

Kwan Hong is passionate in helping professionals attain mastery in public speaking, personal peak performance and career growth. His highly rated workshops include: public speaking, business negotiation, interview skills, resume and cover letter writing, essential business etiquette, and finding your career passion.

With 12 years of training experience, Kwan Hong has personally conducted workshops or given speeches to over 200,000 people, 550 organizations and schools, in 15 countries. His clients include A*Star, AIA Singapore, AON Singapore, Alexandra Health, Citibank, DSTA, Ministry of Education (Singapore), Ministry of Foreign Affairs (Vietnam), Land Transport Authority (LTA), Halogen Foundation, People’s Association, Wimberly Allison Tong & Goo (WATG), and the Young Men’s Christian Association.

Kwan Hong has been hired by organisations to coach their C-Suite Executives, Vice-Presidents, and Directors. He has also conducted group and individual coaching sessions for sales executives, negotiators, spokespersons, media relations executives and young professionals. Kwan Hong has also trained participants for international debate and public speaking competitions.

In 2017, Kwan Hong came out tops over 5000 contestants to become the Singapore Public Speaking Champion, awarded by Toastmasters International. He was ranked 2nd in Singapore for the Evaluation Speech Contest in 2016 and 2017. He was ranked top 7 in Singapore and Thailand in 2013. He was also awarded the Distinguished Toastmasters (DTM) title, the greatest honour that can be earned by a member of Toastmasters International, achieved by less than 1% out of 350,000+ members globally.

Kwan Hong has a PhD, 3 Masters degrees, and 3 Graduate Diplomas. He is also certified in high performance tools, such as Strong Interest Inventory, DISC, Enneagram, NLP, and Transformation Coaching.