Business writing is much more than just putting words on a page—it is about communicating effectively, clearly, and professionally. Whether you're sending emails, writing reports, or drafting proposals, the way you convey information can have a profound impact on your success, relationships, and even your organization’s reputation.
Today, we’re going to take your business writing skills to the next level. We will go beyond the basics to explore techniques that will help you write with clarity, precision, and impact.

When done right, effective business writing leaves a good impression and:
• Enhances your credibility and professionalism
• Saves time by communicating efficiently
• Helps you build stronger relationships with clients, colleagues, and partners
• Can drive action and decisions in the workplace

This will be a hands-on workshop, meaning there will be plenty of opportunities to practice, review, and refine your writing through activities and discussions.

Objective

At the end of this workshop, you will learn how to:

• Craft professional and persuasive messages that get results
• Tailor your writing to different contexts
• Structure your documents so they are easy to follow and action-oriented
• Maintain the right tone for different situations, especially when dealing with difficult matters

Outline

Part 1: Principles of effective business writing

• Mastering the fundamentals (7Cs of business communication) through an experiential “Silo to Hello” activity.

Part 2 : Writing persuasively in different formats:

E-mails
• Email etiquette
• Managing difficult messages
• Responding to complaints
• Refusal to an unreasonable request
• Giving bad news; and
• Requesting an improvement in work matters

Proposals
• Components and heading an a proposal
• What makes an awesome proposal
• Crafting a proposal

Reports
• Core structure of a report
• Revising a poorly written report
• Crafting a report

Part 3 : Editing and proofreading

• Polishing your work for clarity and effectiveness

Wrapping Up : Start, Stop and Continue

Who should attend

The workshop is ideally suited for:

• Anyone who writes regularly in a business context and wishes to sharpen their communication skills, particularly in written form, will benefit from attending this workshop.
• Mid-Level and Senior Managers who often write reports, proposals, performance reviews, and executive summaries to communicate ideas clearly and persuasively.
• Customer Service Representatives who regularly engage with clients via email or written communication can enhance the way they write and respond tactfully to complaints, and maintain positive client relationships.
• Sales and Marketing Professionals who craft proposals, and respond to emails.

Methodology

You will be immersed in the entire learning system through exrcises, activities and group discussions to make sure the learning is interactive, experiential and is embedded in your consciousness and long-term memory.

Celina Anne Gan's Profile

ACTA qualified, Certified “Colored Brain Communication”, Certified Human Motivation, Certified Mastery in Dynamic Speaking, AIOBP, ICF, NLP, Body Language


Over 25 years of working in Asia and Europe, Celina Gan has accumulated a vast experience and know-how in working and training participants from different cultures and work backgrounds. Celina conducts workshops in Asia, Qatar and the UK to MNCs, the civil service, IT, educational, shipping, health and airline companies.

Celina was previously a UK Trademark Attorney, Legal Consultant, Head of Copyright and Advisory; Manager of Global Legal Accounts; and Contracts & Commercial Advisor in the UK, Spain, Malaysia and Singapore. In 2012, Celina moved into full time training, being ACTA qualified; and a certified “Colored Brain Communication” trainer; certified Human Motivation and certified Mastery in Dynamic Speaking, both accredited by the American Institute of Business Psychology. She is also certified as a coach and mentor accredited by the International Coaching Federation; certified in Neuro Semantics and Neuro Linguistic Programming; and a Body Language Coach.

Her substantive work, consulting and training experience with the above industries have deepened her understanding of the many challenges faced by different entities, leaders and individuals in an ever changing environment. Celina is therefore able to bring to her clients, realistic and workable practices and options to achieve desired goals and objectives.

Celina is very passionate about training. Her style of training engages participants in practical sessions with personable examples, humour and hands-on activities for instant understanding and applicability. Celina’s motto is: “Stretch your Comfort Zone; Expand your Boundaries; and Enable Transitions to Take Place”.

Celina’s areas of expertise are: Tap into the Power of “Colored Brain Communication” to Elevate the Way You Interact and Build Better Relationships at Work; Uncover Your Top 3 “Emotional Drivers” for Smarter Choices and a Happier Life; Knowing Me, Knowing You – The Key to Unlocking Effective Collaboration; Effective Business Writing; Impactful Negotiation Skills; Leadership People Management; Building High Performance Teams; Managerial and Supervisory Skills; Personal Effectiveness and Being an Employee of Value; Taking Initiatives and Excel at Work and Life; Problem Solving and Innovation; Critical and Creative Thinking; and Time Management and Mastery.

Some of the clients include the Singapore Public Service Division; Defense Science and Technology Agency; Singapore Ministry of Education; Ministry of Manpower; Ministry of Finance; Ministry of Health, Ministry of Home Affairs, Ministry of Law; Home Team Science & Technology Industry; Commercial Affairs Department; Immigration & Checkpoint Authority; State Courts; Singapore Police Force; Traffic Police; Agency for Integrated Care; Sports SG; Gardens by the Bay; Lululemon; Land Transport Authority; SMRT Corporation; Singapore Kindness Movement; SAA Architects; Schneider Electric; Hoya Electronics; Chemical Industries; Logisteed Asia-Pacific Pte Ltd; Accenture; Fairchild Semiconductor; Philip Lumiled; Broadcom; Intel; Dell; Agilent; Western Digital Singapore and Malaysia; Applied Materials; Health Promotion Board; Singhealth Polyclinic; Singapore General Hospital; Penang Adventist Hospital; The Royal Airforce Clinic in the UK; ISCA; MDIS; Nestle; MSIG Travel Insurance; Unix Line, Braemar Shipping Services, PSA Singapore; Quest Malaysia; Silterra Malaysia; Venture Electronics; Logisteed; Avet Asia; Lululemon; Brainy Bunch; UOB; Regent’s University; London; BathSpa University UK; Nanyang Technological University; Buckingham University UK; Temasek Polytechnic; Singapore Polytechnic; Singapore Institute of Technology; Ngee Ann Poly; NAFA; Singapore Institute of Management Nanyang Primary School, The Muslim Coverts Association of Singapore; Securities Industry Development Corporation; British Broadcasting Corporation; Price Waterhouse Coopers; Singapore Sembawang Airbase; Royal Brunei Airlines; Brunei Investment Agency; Qatar Gas, Qatar; etc.

Celina has also won the award for Extraordinary DC Consultant in Singapore for 2023.