Shawn Yeo
Social Media Marketing Trainer | ACTA Certified (2016) | 2nd Upper Honours Biomedical Engineer (NTU, 2010)
Shawn Yeo is an innovative Social Media Strategist, Trainer, and Speaker with a proven track record of transforming brand strategies in Social Media Marketing, Media Buying, and User-Generated Content since 2014. His forward-thinking approach has elevated businesses across diverse sectors, from F&B to HR, positioning them for growth and success in the digital landscape.
Shawn specializes in merging human creativity with AI-driven insights to craft compelling, data-driven social media campaigns that resonate with audiences. As a highly sought-after trainer and the founder of a thriving agency, Shawn empowers professionals with cutting-edge strategies that drive measurable social media success. He blends his deep marketing experience with engaging, hands-on training sessions that are both practical and easy to follow, equipping participants with actionable skills to thrive in the evolving digital space.
Areas of Expertise
- Social Media Content Strategy
- Experienced in Facebook, Instagram, LinkedIn, TikTok etc.
- Social Media Community Management
- Social Media Advertising and Optimization
- User-Generated Content (UGC)
- Key Opinion Leader (KOL) Engagement
- Integrated Online-Offline Marketing Campaigns
- Smartphone Videography and Editing
RELEVANT PROFESSIONAL EXPERIENCE
- Social Media Strategist
- Currently leading a regional team and handling social media accounts for govt agencies, MNCs as well as small businesses
- Managed clients across various industries, including fashion, beauty, F&B, shopping malls, IT, banks and education.
- Specialised in Social Media Marketing and Generative AI courses
- Conducted f2f training sessions with contribution of 600+ 5star reviews on Google
- Specialised in Social Media and Digital Marketing courses
- Conducted 30+ online training sessions, between 4 to 20 attendees each
- Key person involved in coaching junior trainers within the company
- Lead Trainer for the company’s Teambuilding and Culture Development programs
- Conducted trainings in Singapore and Malaysia
- Hosted meetup seminars to learn from key leaders from various industries and niches, including Home-Fix, The Thought Collective, Zalora Singapore, Microsoft etc.
Training Topic(s)
