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Practical Understanding of Intellectual Property Rights in your Business Assets for Non-Legal

IP protection of your business assets is critical for business wealth creation. The practical course covers all the major IP rights such as trade marks, service marks and passing off, copyright and moral rights, designs, patents, trade secrets and confidential information. The nature of the rights given to IP owners for each type of IP rights will be covered. There will be several interesting quiz to enhance learning.

Outline

1. The different ip rights in your biz assets

• how are IP rights created, protected & exploited through licensing & franchising?
• registered and unregistered IP rights
• exploring the avenues for IP dispute resolution
• Should I protect my IP assets by patents or trade secrets?

2. Protecting your ideas & innovation by Patents

• ownership of foreground and background IP
• how to apply and obtain Patents?
• Patent Co-operation Treaty (PCT route for overseas IP protection)
• what are the legal requirements for patenting?
• how long patent lasts?
• remedies available for patent infringement
• quiz

3. Trade Marks and Service Marks

• registration of trade marks
• classification of trade marks
• duration of trade mark protection
• protection of famous trade marks internationally
• passing off action
• damages and account of profits for trade mark infringement
• case study
• Quiz

4.What does copyright law protects?

• copyright protects what subject matter?
• artistic, dramatic, literary & musical works
• entrepreneur and neighbouring copyrights
• defences to infringement of copyrights
• how long copyright lasts?
• what is copyright infringement?
• remedies available in case of infringement
• protection of registrable designs
• Quiz

5. Trade secrets and confidential information

• protectable subject matter
• secrets v public knowledge
• economic value
• reasonable effort to keep secrecy
• breach of confidence
• how are trade secrets protected?
• examples of trade secrets
• remedies available
• case study

Testimonials

"Trainer is knowledgeable and engaging, Interesting topic, never a dull moment, thank you"
Inland Revenue Authority of Singapore

"Lively and interactive, enjoyed the class & learnt a lot"
Inland Revenue Authority of Singapore

Profile of Catherine Tay

Catherine Tay has over 35 years of lecturing experience as an Associate Professor lecturing business law at the National University of Singapore (NUS) Department of Strategy and Policy, NUS Business School. She is an Advocate and Solicitor of the Supreme Court of Singapore. She is also a barrister-at-law (of Lincoln’s Inn, United Kingdom). She is an author of more than 8 law books, including her best-seller book title called "Contract Law - A layman Guide".

She studied law at Queen Mary College, University of London and graduated with a Bachelor of Laws with Honours and with a Master of Laws, in which she specialised in Company, Shipping, Insurance and Marine Insurance Laws.

She has facilitated seminars and in-house training courses for many business law topics such as tenancy agreements, contract administration management, procurement contracts, legal and practical aspects of tender management, Service Level Agreements and Outsourcing contracts, oil and gas contract management, insurance contracts, Intellectual Property Laws and PDPA data privacy laws. She is an examiner on law subjects for a number of professional bodies and universities in Singapore and overseas. She has lectured at the NUS Extension in professional and business management law courses.

She was an adjunct lecturer at NUS Institute of System Science, in IT outsourcing contracts for over 20 years. She is the Honourable Legal Advisor for Singapore Optometric Association, as well as for the Singapore Institute of Engineering Technologists.