Classroom/ Online: Yes/ Yes
Scheduling Date(s):
Note: Please click specific date for detailed venue and course fee etc.
Persuasive Writing Strategies: Unlock Your Ability To Write & Convince Others
If you want to write to convince others with your ideas... or influence superiors, co-workers, staff, customers towards your intended direction with just words, then 'written persuasion' is a skill you cannot do without. For one day, the "Magnetically Influential Writing: Persuade & Communicate Impactfully With Only The Words You Write" course reveals the strategies to develop in yourself the mentality of a persuasive writer... and have you learn the tools/techniques to apply into your written materials (such as proposals, reports, newsletters, emails, marketing/sales collaterals, online/blog posts etc) for maximum persuasion.
By applying these concepts, the advantages are multiple and far-reaching. For instance, workers and staff use written persuasion in their day-to-day internal company communications to form closer relationships with their co-workers. Executives use the power of written persuasion to influence superiors to accept the ideas in their written proposals. Sales & marketing professionals use written persuasion to create convincing written materials and pieces that bring in more clients & profits. Overall, the benefits of having this skill permeate to many aspects of one's professional life.
By applying these concepts, the advantages are multiple and far-reaching. For instance, workers and staff use written persuasion in their day-to-day internal company communications to form closer relationships with their co-workers. Executives use the power of written persuasion to influence superiors to accept the ideas in their written proposals. Sales & marketing professionals use written persuasion to create convincing written materials and pieces that bring in more clients & profits. Overall, the benefits of having this skill permeate to many aspects of one's professional life.
Objective
By the end of the workshop you will be able to:
- Understand the difference between normal writing and persuasive writing that moves people towards your intended direction
- Increase the ability to grab the attention of people with what you wrote
- Establish rapport and bond with others through your writing
- Create fascination and interest in your writing to get people to continue reading
- Apply impactful power words into your writing to strengthen your written piece
Outline
- How to boost your abilities to psychologically influence others using written words (even if you have no experiences or haven't wrote much in your life)
- Learn the difference between normal writing that people don't pay attention to... versus highly-persuasive writing that influences people to move in your intended direction
- Ways to immediately grab the attention of readers and have them continue reading what you've written
- How to ensure your views are understood by people who read what you wrote (especially useful if you are writing a proposal and you want others to accept the ideas/views of what you've proposed)
- Secrets to implant fascination into your writing and keep people glued to your written piece
- "Power Impact Words" you must put into your writing to capture people's attention and interest
- Templates: Get actual examples of written pieces that have been proven to persuade (including pieces that influence deals to close and sales to happen)... followed by 'fill-in-the-blank' templates you can use in similar future situations that require persuasion
- How to establish rapport, bond and trust with another person in your writings using 'relationship-forming' words & language
- Tips for busy professionals: How to write quickly yet persuasively if you are strapped for time
- 6 tips to break free from "mind block" and let your writing flow without getting stuck
- Examples and real-life case studies of the most powerful pieces of writings (including modern day written examples as well as highly-persuasive pieces from history) that have successfully connected with and convinced thousands of people
Who should attend
Managers and executives at any level, business development staff, marketing, pr and advertising professionals, hr professionals, sales team and supervisors, frontline, customer relationship & service staff and anyone who wants to use 'written persuasion' to be more convincing and influential - and gain a major advantage in persuading others through the materials that are written.
Testimonials
What I like about Tylus' workshop is that the way he teach is in point form, it's very systematic compared to other workshops I attended. Most other workshops give you a big picture but they don't show the step by step how it is done. And for Tylus, he gives you a step by step of how it can be done and it is very practical."
— Bellum Tan (CEO Richdad Asia)
"Well worth the time and money, can see the whole course has a lot of heart poured into it. Good value and I rarely say that."
— Choon Hock (Sales Consultant, Formor Asia Pacific)
"The trainer Tylus, is very knowledgeable and shared many tips on marketing/ad practices."
— Noralina Taha (Manager For Communication Outreach & Partnerships, Outward Bound Singapore)
— Bellum Tan (CEO Richdad Asia)
"Well worth the time and money, can see the whole course has a lot of heart poured into it. Good value and I rarely say that."
— Choon Hock (Sales Consultant, Formor Asia Pacific)
"The trainer Tylus, is very knowledgeable and shared many tips on marketing/ad practices."
— Noralina Taha (Manager For Communication Outreach & Partnerships, Outward Bound Singapore)
Profile of Tylus Lim
Tylus has advised and helped boost the communications, business and marketing efforts for companies spanning over 30 different industries. He has guided companies' sales teams, SMEs and major corporations in uncovering hidden opportunities and breakthrough ideas, that result in significant increase of their bottom line, business revenues and profitability.
An obsessed marketing enthusiast, Tylus spent over 15 years learning, real-life testing and applying just about every marketing method and idea known to man. These vast experiences had in turn helped to uncover what truly and repeatedly works in sales & marketing.
Tylus is also an entrepreneur and founder of various businesses. He oversees the people and management of his businesses by actively applying productivity and work-optimizing strategies to generate growth and profitability. From that experience, as well as joint-venturing/connecting with a diverse variety of people from different industries, he has identified patterns that can limit or plateau professional and personal growth, as well as patterns that can substantially maximize one's potential to bring in optimal personal success as well as professional success in one's career. Tylus incorporates these success concepts and real-life examples into his trainings. Many clients who attended the training have acknowledge that they are glad to be the ones learning the strategies, and hope their competition never will.
A partial list of Tylus’s clienteles include Singapore Armed Forces, People’s Association, Rotaract Club of Singapore, SAFRA, Nanyang Polytechnic, Star Cruises, MCYS etc. He also conducts in-house training for corporations, hospitality and service industries, large and small organizations, associations and statutory boards.
