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Persuasive Communication: Influencing with Integrity

"Persuasive Communication: Influencing with Integrity" is designed to enhance participants' ability to communicate effectively and persuasively while maintaining ethical standards. In an increasingly competitive environment, the ability to influence others positively is key to achieving success. This course focuses on the principles of persuasive communication, providing participants with the tools to engage, convince, and inspire their audiences.

Objective

By the end of this course, participants will be able to:

• Understand the principles of persuasive communication.
• Develop and deliver compelling messages that resonate with their audience.
• Build credibility and trust while influencing others.
• Apply ethical considerations in persuasive communication strategies.

Outline

Session 1: Introduction to Persuasive Communication
Overview of the importance and principles of persuasion in communication.

Session 2: Understanding Your Audience
Techniques for analyzing audience needs, interests, and values.

Session 3: The Art of Crafting Persuasive Messages
Key components of persuasive messages and storytelling techniques.

Session 4: Building Credibility and Trust
Strategies for establishing yourself as a credible and trustworthy communicator.

Session 5: Ethical Persuasion
Understanding the role of ethics in communication and the impact of persuasive tactics.

Who should attend

• Business professionals and entrepreneurs
• Sales and marketing personnel
• Managers and team leaders
• Anyone looking to improve their influencing skills while maintaining integrity

Methodology

The course utilizes a blend of teaching methods, including:

• Interactive workshops that promote active participation
• Group discussions to share insights and experiences
• Practical exercises for crafting persuasive messages
• Role-playing scenarios for real-time practice
• Case studies to analyze successful and ethical persuasive communication

Profile of Sylvia Tham

Bilingual Emcee (English and Mandarin) / Compère / Master of Ceremonies / Show Host / Presenter / Voice-over Artist / ACLP Certified

Sylvia is a seasoned Emcee with nearly 20 years of hosting experience and is effectively bilingual in English and Mandarin. She is also recognized as one of the most fluent Cantonese emcees, effortlessly switching between three languages while maintaining a commanding stage presence. Sylvia is the founder of the 'The Wedding Horror Story' and 'Prime Time with Sylvia' channels, showcasing her versatility and expertise in engaging audiences.

With an Honors degree in B.Sc. Management from University of London, Sylvia combines energy, professionalism, and charisma. She is known for her eloquence, wit, and elegance, which makes every event she hosts not only seamless but truly memorable. Beyond her emceeing skills, Sylvia is also an accomplished singer, having won numerous competitions, making her a well-rounded entertainer.

Her working experience adds another layer to her emceeing abilities, enabling her to use her distinctive voice to resonate with diverse audiences and ensure that every message is impactful. Sylvia collaborates closely with event partners and clients, always prioritizing their interests to deliver successful events.

In addition to her emcee and hosting prowess, Sylvia is a dedicated adult educator. Holding an Advanced Certificate in Learning and Performance (ACLP), she is passionate about teaching and inspiring people from all walks of life. She has developed and delivered a wide range of soft skills courses, including Digital Marketing and Engagement, Crisis Management Through Social Media, Public Speaking, Emotional Intelligence in the Workplace, and Creative Problem-Solving in Team Settings. Her commitment to enhancing communication and leadership skills makes her an invaluable resource for learners looking to grow personally and professionally.