Classroom/ Online: Yes/ Yes
Scheduling Date(s):
1) Jan 06 - 07, 2025 (classroom - confirmed)
2) Jan 16 - 17, 2025 (classroom)
3) Apr 29 - 30, 2025 (classroom)
Note: Please click specific date for detailed venue and course fee etc.
2-Day Mastery of ChatGPT & Generative AI for Digital Marketing in the Era of AI Revolution
In this comprehensive 2-day workshop, participants will gain vital insights into Generative AI, covering essential concepts and practical applications. It includes hands-on exercises in applying AI to their unique work situations. Participants will be introduced to several AI tools including ChatGPT, Google Gemini, MS CoPilot, Dall-E, Stable Diffusion, Adobe Express, etc. They will acquire the expertise to effectively leverage these AI tools, to enhance their performance across multiple domains such as brainstorming ideas, market research, content creation, image generation and graphic design. Additionally, participants will master the art of crafting impactful prompts and refining them to achieve the desired results.
By understanding and utilizing Generative AI, professionals can devise more effective marketing strategies, leading to personalized customer experiences and ultimately fostering business growth. This workshop will help participants stay ahead in a rapidly evolving digital landscape where AI is becoming an integral part of marketing. Through interactive sessions, participants will not only master the application of various AI tools and the techniques of crafting effective prompts, but they will also learn how to seamlessly integrate these skills into their daily workflows, thereby enhancing their effectiveness and productivity.
Course Pre-Requisites:
• No prior AI knowledge is required to attend this course.
• No software installation necessary.
• It is advisable for participants to have a Gmail account.
• Participants are required to bring an internet enabled laptop for hands-on exercises.
• Participants can receive a complimentary one-month subscription to GPT-4o, valued at USD 20 (SGD 28), through reimbursement by following this link: https://chatgpt.com/#pricing. To subscribe, click on the "Upgrade to ChatGPT Plus" button and complete the payment process. Please submit your claim at least 2 days before the workshop.
By understanding and utilizing Generative AI, professionals can devise more effective marketing strategies, leading to personalized customer experiences and ultimately fostering business growth. This workshop will help participants stay ahead in a rapidly evolving digital landscape where AI is becoming an integral part of marketing. Through interactive sessions, participants will not only master the application of various AI tools and the techniques of crafting effective prompts, but they will also learn how to seamlessly integrate these skills into their daily workflows, thereby enhancing their effectiveness and productivity.
Course Pre-Requisites:
• No prior AI knowledge is required to attend this course.
• No software installation necessary.
• It is advisable for participants to have a Gmail account.
• Participants are required to bring an internet enabled laptop for hands-on exercises.
• Participants can receive a complimentary one-month subscription to GPT-4o, valued at USD 20 (SGD 28), through reimbursement by following this link: https://chatgpt.com/#pricing. To subscribe, click on the "Upgrade to ChatGPT Plus" button and complete the payment process. Please submit your claim at least 2 days before the workshop.
Objective
The participants will actively engage in practical exercises with ChatGPT and Generative AI tools. Upon completion of the course, learners will be able to:
• Understand the fundamental principles and concepts behind Generative AI.
• Maximize the potential of ChatGPT and its capabilities.
• Master the skills of crafting effective prompts to achieve high-quality results with ChatGPT and other AI tools.
• Discover how to create engaging and informative content for social media platforms by harnessing the power of Generative AI.
• Implement tactics in utilizing content marketing and storytelling to attract potential leads.
• Develop effective market research strategies to gather market insights with Generative AI.
• Utilize various AI tools to generate images and create graphics for advertising and e-commerce.
• Be aware of the limitations and ethical considerations of Generative AI and how to use it responsibly.
• Understand the fundamental principles and concepts behind Generative AI.
• Maximize the potential of ChatGPT and its capabilities.
• Master the skills of crafting effective prompts to achieve high-quality results with ChatGPT and other AI tools.
• Discover how to create engaging and informative content for social media platforms by harnessing the power of Generative AI.
• Implement tactics in utilizing content marketing and storytelling to attract potential leads.
• Develop effective market research strategies to gather market insights with Generative AI.
• Utilize various AI tools to generate images and create graphics for advertising and e-commerce.
• Be aware of the limitations and ethical considerations of Generative AI and how to use it responsibly.
Outline
Topic 1: Introduction to Generative AI
• Understanding the fundamentals of Generative AI
• Potential Applications of Generative AI
• Exploring the Capabilities of ChatGPT and other AI tools
Topic 2: Introduction to Prompt Engineering
• Understanding the concepts of Prompt Engineering
• Understanding the importance of Prompt Frameworks
• Strategies for crafting high-quality prompts
• Harnessing the strengths of both humans and AI for maximum impact
Topic 3: Market Research using ChatGPT
• Brainstorming techniques with ChatGPT.
• Leveraging ChatGPT for Multi-Perspective Analysis
• Generate and Refine Strategic Ideas with ChatGPT
Topic 4: Content Creation using Effective Prompts
• Refining customer segmentation and targeting
• Formulate Content Strategies with Effective Prompts
Topic 5: Social Media Marketing Platforms
• Working with Generative AI to generate content for various social media channels
• Optimizing Social Media: Platform Selection, Posting Frequency, and Content Ideas
Topic 6: Utilizing AI For Keyword Research
• Leveraging AI to discover optimal Keywords for Search Engine Optimization (SEO).
• Crafting Blog Post and Articles
• Creating video Marketing Campaigns
Topic 7: Lead Generation through Content Marketing & Storytelling
• Tactics on leveraging Content Marketing & Storytelling to attract leads
• Strategic Use of Lead Magnets
Topic 8: Building Effective Email Drip Campaigns
• Understanding the email marketing sequences
• Crafting persuasive emails based on the customer journey
Topic 9: Automate Social Media Calendaring with AI
• Utilizing Generative AI for content idea generation
• Managing publishing and distribution of content by incorporating content scheduling
Topic 10: Image Generation with Various Generative AI Tools
• Overview of Generative AI for Image Generation
• Understanding how to use Generative AI for Image Generation
• Learning how to generate images with AI Tools
• Using AI remixable templates for design
Topic 11: Ethical Considerations and Future Implications
• Responsible Generative AI usage
• Privacy and data protection concerns
• Impact on Industries and potential job displacement/creation due to AI advancements
• Detection of AI-generated content
• Understanding the fundamentals of Generative AI
• Potential Applications of Generative AI
• Exploring the Capabilities of ChatGPT and other AI tools
Topic 2: Introduction to Prompt Engineering
• Understanding the concepts of Prompt Engineering
• Understanding the importance of Prompt Frameworks
• Strategies for crafting high-quality prompts
• Harnessing the strengths of both humans and AI for maximum impact
Topic 3: Market Research using ChatGPT
• Brainstorming techniques with ChatGPT.
• Leveraging ChatGPT for Multi-Perspective Analysis
• Generate and Refine Strategic Ideas with ChatGPT
Topic 4: Content Creation using Effective Prompts
• Refining customer segmentation and targeting
• Formulate Content Strategies with Effective Prompts
Topic 5: Social Media Marketing Platforms
• Working with Generative AI to generate content for various social media channels
• Optimizing Social Media: Platform Selection, Posting Frequency, and Content Ideas
Topic 6: Utilizing AI For Keyword Research
• Leveraging AI to discover optimal Keywords for Search Engine Optimization (SEO).
• Crafting Blog Post and Articles
• Creating video Marketing Campaigns
Topic 7: Lead Generation through Content Marketing & Storytelling
• Tactics on leveraging Content Marketing & Storytelling to attract leads
• Strategic Use of Lead Magnets
Topic 8: Building Effective Email Drip Campaigns
• Understanding the email marketing sequences
• Crafting persuasive emails based on the customer journey
Topic 9: Automate Social Media Calendaring with AI
• Utilizing Generative AI for content idea generation
• Managing publishing and distribution of content by incorporating content scheduling
Topic 10: Image Generation with Various Generative AI Tools
• Overview of Generative AI for Image Generation
• Understanding how to use Generative AI for Image Generation
• Learning how to generate images with AI Tools
• Using AI remixable templates for design
Topic 11: Ethical Considerations and Future Implications
• Responsible Generative AI usage
• Privacy and data protection concerns
• Impact on Industries and potential job displacement/creation due to AI advancements
• Detection of AI-generated content
Who should attend
For professionals and individuals from various sectors seeking a comprehensive, hands-on experience with ChatGPT and the latest AI tools for creating engaging content, conducting market research, developing strategies, performing analysis and more.
Testimonials
Mr James provided good theoretical knowledge and practical applications, making complex concepts accessible and engaging.
I gained valuable insights into leveraging ChatGPT for content creation, audience engagement, and strategic marketing decisions.
James shares a few other platforms that we can use other than chatGPT. Very informative and engaging!
I had a better appreciation of the subject matter through the course.
Very knowledgeable!
The hands-on exercises allowed me to experiment with generative AI tools, enhancing my confidence in implementing these technologies in my digital marketing efforts.
I gained valuable insights into leveraging ChatGPT for content creation, audience engagement, and strategic marketing decisions.
James shares a few other platforms that we can use other than chatGPT. Very informative and engaging!
I had a better appreciation of the subject matter through the course.
Very knowledgeable!
The hands-on exercises allowed me to experiment with generative AI tools, enhancing my confidence in implementing these technologies in my digital marketing efforts.
Profile of James Lee
James Lee - Certified Generative AI Professional / Certified Prompt Engineer / Certified ChatGPT Expert / Generative AI Instructor / Adobe Certified Instructor / Adobe Certified Web Specialist / ACLP Certified Trainer
With over 20 years of extensive training experience, James is a seasoned professional in the corporate and educational sectors.
His journey includes notable roles such as an Adjunct Lecturer at Singapore Polytechnic and a Web Developer at Nanyang Technological University. James later enhanced his career at Equinet Academy as a Social Media and Content Specialist, where he significantly uplifted brand visibility through innovative content strategies for diverse social media channels. He further honed his expertise at Boston Consulting Group, serving as an Associate Trainer and Consultant.
He is also a facilitator for the SkillsFuture Career Transition Programme, specializing in Digital Marketing and UI/UX. He provides invaluable guidance to individuals, helping them acquire industry-relevant skills to enhance their employability.
Being an Adobe Certified Instructor, he is proficient in utilizing Adobe tools for image editing, graphic design and video authoring. This expertise enhances his capabilities in digital content creation and technological innovation.
With his wealth of experience as a presenter, he conducts workshops and seminars across various educational and corporate entities. As a Certified Prompt Engineer and ChatGPT Expert, James excels in harnessing ChatGPT and Generative AI for digital transformation, skilfully guiding individuals and organizations through the intricacies of these technologies.
