Classroom/ Online: Yes/ No
Scheduling Date(s):
1) Feb 10 - 11, 2025 (classroom)
2) Nov 17 - 18, 2025 (classroom)
Note: Please click specific date for detailed venue and course fee etc.
Digital Marketing Accelerator: Fast-Track Your Marketing Skills (2 days)
Join Charmaine for an immersive 2-day workshop designed to fast-track your digital marketing skills. From understanding the evolution of digital marketing to mastering content ideation with AI tools like ChatGPT and Google Gemini, this workshop covers essential topics such as integrated marketing strategies, content creation for SEO and social media, setting advertising budgets, and Instagram marketing tactics.
Objective
The 9 key objectives of the workshop:
1. Introduction to the Evolution of Digital Marketing
2. Understanding Integrated Digital Marketing Strategy
3. Hands-On Workshop: Creating Integrated Digital Marketing Plans
4. Digital Marketing Objectives and KPIs
5. Content Marketing Pillars and Ideation with ChatGPT and Google Gemini
6. Content Ideation for Social Media Marketing
7. Content Ideation and Creation for SEO Marketing
8. Setting Social Media Advertising Budget, ROAS Activity
9. Instagram Marketing (Organic & Paid)
Through hands-on activities and real world case studies, you'll gain the knowledge and expertise needed to excel in today's dynamic digital landscape and drive impactful marketing campaigns for your organization.
1. Introduction to the Evolution of Digital Marketing
2. Understanding Integrated Digital Marketing Strategy
3. Hands-On Workshop: Creating Integrated Digital Marketing Plans
4. Digital Marketing Objectives and KPIs
5. Content Marketing Pillars and Ideation with ChatGPT and Google Gemini
6. Content Ideation for Social Media Marketing
7. Content Ideation and Creation for SEO Marketing
8. Setting Social Media Advertising Budget, ROAS Activity
9. Instagram Marketing (Organic & Paid)
Through hands-on activities and real world case studies, you'll gain the knowledge and expertise needed to excel in today's dynamic digital landscape and drive impactful marketing campaigns for your organization.
Outline
Module 1: Introduction to the Evolution of Digital Marketing
Module 2: Understanding Integrated Digital Marketing Strategy
• Discuss and identify your own “Integrated Digital Marketing Strategy”
Module 3: Creating Integrated Digital Marketing Plans
• Gain practical experience in creating comprehensive digital marketing plans that incorporate multiple channels and tactics.
• Hands-on Activity: Creating Integrated Digital Marketing Plans
Module 4: Digital Marketing Objectives and KPIs
• Define clear digital marketing objectives and key performance indicators (KPIs) to measure success and performance.
• Common mistakes in Digital Marketing Objectives and KPIs
Module 5: Content Marketing & SEO
• Explore the pillars of content marketing and use AI tools like ChatGPT and Google Gemini for content ideation.
• Content Ideation for Social Media Marketing
• Content Ideation and Creation for SEO Marketing
Module 6: Setting Social Media Advertising Budget, ROAS Activity
• Understand how to set and manage social media advertising budgets effectively
• Plan a campaign based on Return on Advertising Spend (ROAS) activity
Module 7: Instagram Marketing (Organic & Paid)
• Instagram Marketing, Best Practices
• Instagram Paid Advertising, Best Practices
Module 8: Presentation Showcase and Feedback
• Receive Marketing Campaign Feedback
• Final Q&A
Module 2: Understanding Integrated Digital Marketing Strategy
• Discuss and identify your own “Integrated Digital Marketing Strategy”
Module 3: Creating Integrated Digital Marketing Plans
• Gain practical experience in creating comprehensive digital marketing plans that incorporate multiple channels and tactics.
• Hands-on Activity: Creating Integrated Digital Marketing Plans
Module 4: Digital Marketing Objectives and KPIs
• Define clear digital marketing objectives and key performance indicators (KPIs) to measure success and performance.
• Common mistakes in Digital Marketing Objectives and KPIs
Module 5: Content Marketing & SEO
• Explore the pillars of content marketing and use AI tools like ChatGPT and Google Gemini for content ideation.
• Content Ideation for Social Media Marketing
• Content Ideation and Creation for SEO Marketing
Module 6: Setting Social Media Advertising Budget, ROAS Activity
• Understand how to set and manage social media advertising budgets effectively
• Plan a campaign based on Return on Advertising Spend (ROAS) activity
Module 7: Instagram Marketing (Organic & Paid)
• Instagram Marketing, Best Practices
• Instagram Paid Advertising, Best Practices
Module 8: Presentation Showcase and Feedback
• Receive Marketing Campaign Feedback
• Final Q&A
Who should attend
Anyone interested in leveraging digital channels to promote products, services, or ideas can benefit from attending this course to accelerate their understanding and application of digital marketing principles.
Methodology
• Instructor-led presentations
• Interactive discussions and group activities
• Hands-on exercises and practical application
• Case studies and real-world examples
• Q&A sessions for participant engagement
• Interactive discussions and group activities
• Hands-on exercises and practical application
• Case studies and real-world examples
• Q&A sessions for participant engagement
Testimonials
Charmaine's knack for both training and digital marketing is evident in the way that she designed her curriculum, delivery and hands-on activities across the different Digital Marketing niches from social media (FG, IG, Tiktok) to analytics and email marketing. Her sharing of relevant industry examples and best practices gave learners very practical take away. Most importantly, Charmaine definitely went the extra mile to provide student feedback beyond her scope of engagement.
Definitely a great pleasure learning from and working with Charmaine.
Ms Charmaine Lee is one of the best trainers in Singapore when comes to digital marketing. I have seen many trainers but very few can train like she does. She’s patient, helpful and explains very carefully to make sure we understand what she is training. Simply amazing! Thank you for training us on digital marketing!
Her digital marketing lessons were rich yet condensed. I highly recommend her because of her experience as well as the genuine truth that she helps to shed on marketing and business as well.
I attended a digital marketing workshop by Charmaine and learnt lots about the subject. The hands-on session had me dive deep into designing my own digital marketing initiatives. Looking forward to attending the next one when I get the chance. Thanks Charmaine!
Charmaine is very professional with a strong eye for visual design and provided good tips for us on how to attract more viewership.
I applaud Charmaine for her professional delivery and facilitation for both the Digital marketing classes I attended. The quality of delivery is consistent for both face-to-face and online eClass.
1) The presentation material was well prepared and relevant that engaged the audience;
2) The class came with well-chosen case studies that made the points come alive and easily understood;
3) The concepts introduced were accompanied by skill practice with clear guidance to help the individuals to apply the skills learned in class.
I enthusiastically recommend Charmaine’s classes for anybody who wants to learn the latest industry trend and development by leveraging her field experience!
Charmaine is very organised. Her workshop is engaging with hands-on sessions throughout, applying the e Marketing tools step-by-step for lead generation.
Appreciate very much her generous sharing of many helpful tips on e Marketing. By practicing the skills learnt will definitely be beneficial to create brand awareness. What’s the one word to describe her workshop? That’d be AWESOME
I saw Charmaine's works on the various media platforms and was impressed by how genuine and straightforward they are. Quite refreshing compared to the flashy and obtuse approaches favoured by many other Digital Marketing practitioners nowadays. After getting acquainted with her personally for collaborations, I realised this professional approach is a reflection of her authentic and to-the-point personality.
Regardless whether you want to promote your personal profile or scale up your business, if you want to learn about digital marketing that gets your enterprise up and running effectively, Charmaine is the person you should be speaking with.
Definitely a great pleasure learning from and working with Charmaine.
Ms Charmaine Lee is one of the best trainers in Singapore when comes to digital marketing. I have seen many trainers but very few can train like she does. She’s patient, helpful and explains very carefully to make sure we understand what she is training. Simply amazing! Thank you for training us on digital marketing!
Her digital marketing lessons were rich yet condensed. I highly recommend her because of her experience as well as the genuine truth that she helps to shed on marketing and business as well.
I attended a digital marketing workshop by Charmaine and learnt lots about the subject. The hands-on session had me dive deep into designing my own digital marketing initiatives. Looking forward to attending the next one when I get the chance. Thanks Charmaine!
Charmaine is very professional with a strong eye for visual design and provided good tips for us on how to attract more viewership.
I applaud Charmaine for her professional delivery and facilitation for both the Digital marketing classes I attended. The quality of delivery is consistent for both face-to-face and online eClass.
1) The presentation material was well prepared and relevant that engaged the audience;
2) The class came with well-chosen case studies that made the points come alive and easily understood;
3) The concepts introduced were accompanied by skill practice with clear guidance to help the individuals to apply the skills learned in class.
I enthusiastically recommend Charmaine’s classes for anybody who wants to learn the latest industry trend and development by leveraging her field experience!
Charmaine is very organised. Her workshop is engaging with hands-on sessions throughout, applying the e Marketing tools step-by-step for lead generation.
Appreciate very much her generous sharing of many helpful tips on e Marketing. By practicing the skills learnt will definitely be beneficial to create brand awareness. What’s the one word to describe her workshop? That’d be AWESOME
I saw Charmaine's works on the various media platforms and was impressed by how genuine and straightforward they are. Quite refreshing compared to the flashy and obtuse approaches favoured by many other Digital Marketing practitioners nowadays. After getting acquainted with her personally for collaborations, I realised this professional approach is a reflection of her authentic and to-the-point personality.
Regardless whether you want to promote your personal profile or scale up your business, if you want to learn about digital marketing that gets your enterprise up and running effectively, Charmaine is the person you should be speaking with.
Profile of Charmaine Lee
Meet Charmaine Lee, an expert in integrated digital marketing strategies and design. She's passionate about creativity, social media and digital marketing and productivity tools. She curates workshops to help enhance her learners digital skills and boost workplace productivity, fostering personal growth.
With her key expertise spanning Canva, Mobile Photo and Videography, ChatGPT, Instagram, Telegram, LinkedIn, Email, and YouTube Marketing, Charmaine continually curates fresh curriculums, catering to her clients, training partners, and CCISG.
Her extensive professional journey encompasses collaboration with a diverse spectrum of organizations, from prestigious educational institutions like Singapore University of Technology and Design, Temasek Polytechnic, Ngee Ann Polytechnic, to industry giants including Mitsubishi Heavy Industries, SATO Global, Merz Aesthetics, and Schneider Electric (France), among others.
Charmaine's teaching approach harmoniously combines creativity with pragmatism. She has a knack for simplifying complex concepts, making learning an enjoyable experience for her learners. Her belief in the untapped creative potential within each learner shapes the essence of her workshops.
In the last 4 years alone, Charmaine has accumulated more than 4,000 hours dedicated to training and curriculum development, and is a WSQ ACTA Certified Trainer and also a recognized Associate Adult Educator with Institute for Adult Learning (IAL).
Join her on a journey toward your Continuing Professional Development, where you'll explore integrated social media and digital marketing strategies, master the art of captivating visuals, and learn the nuances of crafting compelling graphics, stories and videos in her workshops. Unleash your inner creativity, supercharge your digital marketing expertise, and embark on a transformative learning voyage with Charmaine, your digital learning adventure starts right here!
