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Essential Skills For Organizational Social Media Marketing

Comprehensive Workshop For Developing Organizational-Level Social Media Marketing Frameworks

Specially Designed For Social Media Specialists, Internet Marketers and Marketing Executives

This workshop is beginner-friendly and comprehensive. You will learn the components of setting up social media campaign strategies, corporate-level social media policies, SOPs, crisis management plans, law, regulations and frameworks regarding social media, and organizational resource planning for social media marketing.

This workshop equips you to become a social media strategist in your organization. It is designed for marketing teams in large organizations, and also suitable for small businesses and entrepreneurs.

This hands-on workshop will introduce you to a plethora of skillsets: how to formulate precise and accurate social media marketing goals you can achieve, how to understand precise buyer persona and communicate directly to your buyers, must-have metrics to calculate internet marketing expenditures and outcomes, and many more!

In short, you will get to experience a fundamental perspective on what it takes to excel as a social media strategist. This course is structured using spiral learning and social learning methodologies, and embedded with case studies, facilitation, games, role play, and experiential learning systems.

You will get to learn from an experienced digital transformation expert who has scaled businesses to 6-figures and more in annual income. He was a national public speaking champion, and who have coached top corporate leaders and executives in over 40 countries. Therefore, this workshop is designed to give your great exposure for enhanced performance.

Objective

This workshop is split into seven major objectives:

1. Understand the principles of social media marketing
2. Learn about social media campaigns can achieve organizational goals
3. Learn how to implement social media frameworks and SOPs
4. Transform your campaigns by understanding buyer persona
5. Become knowledgeable in different kinds of social media platforms
6. Apply correct measurement metrics to track social media goals
7. Bonus: Apply the correct type of social media content to platforms, goals and buyers

Outline

Segment 1: Social Media and Organizations
Participants will:

1. Gain deep insights into the power of social media
2. Apply the elements of a Social Media Marketing Plan
3. Social Media Marketing Policies and SOPs for Organizations
4. Social Media Crisis Management Plan
5. Social Media Security Breaches
6. Implementation of Organizational Social Media Frameworks
7. Major Laws and Regulations for Social Media Frameworks
8. Organizational Recourse Planning for Social Media Marketing

Segment 2: Social Media Marketing Goals
Participants will:

1. Understand the different types of Social Media Marketing goals
2. Learn powerful frameworks to formulate Social Media Marketing goals
3. Apply correct measurement metrics to track Social Media goals

Segment 3: Consumer Behavior and Buyer Persona
Participants will:

1. Understand the different types of consumer behavior
2. Analyze the different types of social media behavior
3. Develop social media strategies to engage different social media behaviors

Segment 4: Social Media Platform Analysis
Participants will:

1. Understand the different types of Social Media Platforms
2. Learn about upcoming social media platforms you might not have heard of
3. Understand Metaverse and how to use it

Bonus Segment: Content Marketing Strategies (Optional)
Participants will:

1. Learn to use different types of Social Media Content to achieve different marketing objectives
2. Use Content Scheduling Tools to promote content

Who should attend

Internet marketers, social media specialists, internet campaign strategist, executives supporting social media marketing functions, entrepreneurs, and people who want to

1. Learn a lifelong skill
2. Become an effective internet marketer
3. Demonstrate internet marketing competencies
4. Enhance performance in the workplace
5. Build multiple streams of income for their organization
6. Grow the brand reputation for their organization
7. Enhance the reach, impressions and influence of social media assets

Methodology

The workshop will also be conducted in an interactive manner, infused with practical exercises, and embedded in spiral learning curriculum design methodology and in-class social learning systems. This allows for maximum engagement with students throughout the lesson.

Modes of instruction include:

1. Case Studies
2. Discussions
3. Facilitations
4. Fun Quizzes
5. Pair Work
6. Group Work
7. Stimulative Games

Testimonials

- Content was insightful

- The course content and materials kept me thinking throughout the training about how I can apply to my work/business

- Passionate about the subject and insightful

- Understanding the audience person is our important concept that I can apply to my compaings to make my compaings more targeted.

- Content tends to be on the heavier side, so perhaps some real-life example/application can help on the digestion of concepts learnt

- The trainer is knowledgeable and engaging

Profile of Dr. Tan Kwan Hong

• International Speaker to 420,000+ People from 800+ Organizations in 40+ Countries
• Singapore Champion Public Speaker For 2017, 2-Time Singapore First Runner-Up
• PhD, MSc (Finance), MSc (HR), M.Ed., MMTM, MIT, MPM, PGDBA, GDTD, SDBA, BSc. (Economics), Distinguished Toastmaster (DTM)
• ACTA Certified, MOE accredited, Google Certified Educator, Microsoft Education Expert Award Winner

Kwan Hong is passionate in helping professionals attain mastery in public speaking, personal peak performance and career growth. His highly rated workshops include: public speaking, business negotiation, interview skills, resume and cover letter writing, essential business etiquette, and finding your career passion.

With 12 years of training experience, Kwan Hong has personally conducted workshops or given speeches to over 200,000 people, 550 organizations and schools, in 15 countries. His clients include A*Star, AIA Singapore, AON Singapore, Alexandra Health, Citibank, DSTA, Ministry of Education (Singapore), Ministry of Foreign Affairs (Vietnam), Land Transport Authority (LTA), Halogen Foundation, People’s Association, Wimberly Allison Tong & Goo (WATG), and the Young Men’s Christian Association.

Kwan Hong has been hired by organisations to coach their C-Suite Executives, Vice-Presidents, and Directors. He has also conducted group and individual coaching sessions for sales executives, negotiators, spokespersons, media relations executives and young professionals. Kwan Hong has also trained participants for international debate and public speaking competitions.

In 2017, Kwan Hong came out tops over 5000 contestants to become the Singapore Public Speaking Champion, awarded by Toastmasters International. He was ranked 2nd in Singapore for the Evaluation Speech Contest in 2016 and 2017. He was ranked top 7 in Singapore and Thailand in 2013. He was also awarded the Distinguished Toastmasters (DTM) title, the greatest honour that can be earned by a member of Toastmasters International, achieved by less than 1% out of 350,000+ members globally.

Kwan Hong has a PhD, 3 Masters degrees, and 3 Graduate Diplomas. He is also certified in high performance tools, such as Strong Interest Inventory, DISC, Enneagram, NLP, and Transformation Coaching.